Project
Mobile App
Role
Digital Product Designer
Team
Erik Ziegler, Gabriela Skaf, María J. Sierra, Nerea Isusi & Dani García.
Year
2014
Challenge
A Digital Transformation: Digitization of existing services, improvement of the digital user experience and development of new digital services.
Approach & Outcomes
Project Phases: Discover, Describe, Design, Develop and Release.
I participated in all the phases contributing in each one of them, specially in the phases in which the visual design became more important.
On the Discover Phase we did an in-depth research interviewing stakeholders and users (from retail and private banking) and a 2-day workshop in Andorra.
During the Describe Phase we worked on an Experience map (a Blueprint), the Service Model Architecture, the Design Drivers, a Content Framework and on the Art Direction and Visual Exploration.
On the Design Phase, while the Interaction Design team were working on wireframes and Design Specifications, I focused on the Visual Design of the final screens.
The Develop Phase was undertaken by an external company.
Impact
Morabanc released the mobile app in 2015 having something comparable with the platform of any other market competitor. The use of mobile applications grew approximately by 80%, and today the Morabanc app is a reference in Andorra.
World Finance Awards
Best Consumer Digital Bank and Best Mobile App in Andorra 2019
The Banker
Bank of the year 2019 — Andorra
© Quimeia Studio — All Rights Reserved