I am Dani

I’m a Designer most of the time focusing my efforts on UI / Visual Design.

I can say I’m also a UX designer, with years of work experience in all kind of projects and fields, from the early research phases, having worked also defining the user experience and testing it, to final stages designing the final output and delivering to development teams, working with different methodologies.

I’m not a UX researcher, but having experience helping my colleagues doing that work. I’m not an interaction designer, but I have enough knowledge to do that work with some help. I’m not a html/css front end developer, but I have some knowledge about it, more than basic. I’m definitely not a back-end developer.

Am I a Digital Product Designer?
I think so, but i’m not an unicorn and I always prefer to be a specialist than a generalist.

After more than twenty years working as a Designer, I have learned year after year about different fields. I worked for digital newspapers, in advertising agencies and the last ten years in a Service Design Studio. In 2022 I joined the Astara Store team, part of Astara.