How did I get there?
After more than twenty years of experience as a Designer, I have gained valuable insights across various fields. I have worked for digital newspapers, advertising agencies and spent ten years at Fjord, a leading service design studio. Since 2022, I have been contributing to the mobility industry.
Selected Cases
Copyright ©
Dani García & respective copyright holders
Timeline of My Professional Career Path
2022—2025
Roles
Lead Product Designer
Principal Designer
Company
Astara Store
Projects Completed
Rebranding: From “Gotrive” to “Astara Store”
Rebranded Gotrive as Astara Store to align its visual identity with Astara’s new brand, contributing to the development and consistency of Astara’s branding.
Redesign & Evolution of Astara Store
Contributed to the growth and development of Astara Store as a multibrand marketplace, enhancing its presence and functionality across multiple regions.
Design System
Creation of a Multibrand Design System for Astara Store.
Developed a design system with multibrand support for the Astara Store marketplace. The design system was built to support not only the Astara marketplace but also the various vehicle brand stores across different languages and regions.
Redesign the Astara Store Backend
Redesign and maintained the Admin Panel, the backend system powering Astara Store’s operations.
Management of 25 Online Stores Across 6 Countries
Oversaw the evolution and maintenance of 25 branded online stores, in my role as Lead Product Designer, ensuring seamless functionality and user experience across diverse markets:
- Finland (3 Stores): FCA Finland – Fiat, Alfa Romeo, Jeep
- Spain (7 Stores): Hyundai, Kia Canarias, SsangYong, Mitsubishi, Subaru, Aiways, BMW
- Peru (6 Stores): Kia, Chery, MG, Peugeot, Fuso, GAC
- Chile (7 Stores): Mitsubishi, SsangYong, Chery, CFC, MG, Exeed, BYD
- Colombia (1 Store): Volvo
- Belgium (1 Store): Hyundai
2020—2021
Roles
Senior Visual Designer
Visual Design Lead
Company
Fjord (part of Accenture Song)
TGSS Importass
Spanin General Treasury of Social Security
Banco Santander
One Trade - Pagonxt
Alsea — Vips, Vips Smart, Foster’s Holliwwod, Ginos & Fridays Restaurants
Digital Restaurant Menus
Online Order and Pay-at-Table Application
2019
Roles
Senior Visual Designer
Company
Fjord (part of Accenture Song)
Novobanco Pitch
Design Proposal for the retail clients App
Design of Repsol Aria
ARiA is Repsol’s cloud-based Big Data and AI platform, designed to centralize vast amounts of data and transform it into actionable insights.
IKEA - Quilts & Pillows
Design of the Digital Elements for a Physical Prototype that allowed users to browse, compare, and Locate Quilts & Pillows at IKEA phisical store.
2017
Role
Senior Visual Designer
Company
Fjord (part of Accenture Song)
Banco Popular
Visual Design for retal users of the new Mobile App
BBVA Public Web
Visual Design for the BBVA Public website.
Collaboration to grow the BBVA Coronita Design System
Nedgia (Grupo Naturgy)
Corporate Identity Manual - Digital Application - Website
2016
Roles
Visual Designer — UI Designer
Interaction Designer — UX Designer
Company
Fjord (part of Accenture Song)
Airbus (deltanet & Facility management)
Devise and design a concept user interface for an UAV* managed with augmented reality HoloLens glasses by an operations centre. This project was intended to provide technology services for humanitarian missions in difficult access areas.
*unmanned aerial vehicle (an aircraft operated by remote control).
Elenko
Roboadvisor UX & UI Design. Elenko provides an investment experience tailored to a new community of investors, enabling them to progress smarter and safer on their journey toward achieving their life goals.
Mi Zurich
UX & UI Design. Mi Zurich is the customer portal of Zurich Insurance, designed to enable users to easily manage their policies, invoices, and claims online.
2015
Role
Visual Designer — UI Designer
Company
Fjord (part of Accenture Song)
ABC Online Newspaper
UI design for the ABC.es mobile web
Iberinform Hamo
UI design for Hamo is a web-based tool designed to analyze the evolution of your business. Its value proposition and business model focus on introducing new ways of consuming information and creating new conversion points, expanding the target audience beyond the financial sector.
2014
Role
Visual Designer — UI Designer
Company
Fjord (part of Accenture Song)
Morabanc
UI design for a Private Banking App.
A Digital Transformation project: Digitization of existing services, improvement of the digital user experience and development of new digital services.
Intesa Sanpaolo
UI Design for bank Instesa Sanpaolo retail customers
Starzplay — Video on demand App.
Collaboration in the Final Delivery of the Project. Contributed to the final delivery by creating style guides and the final deliverable. The design was developed by colleagues at Fjord.
KPN — Video on demand App
UI desing & Visual Design Specification Guidelines.
2013
Roles
Visual Designer — UI Designer
Motion Graphics
Company
Fjord (part of Accenture Song)
Alto Analytics (Formerly Alto Intelligence)
UX & UI Design for Alto Analytics, now part of Constella Intelligence, is an international big data agency specializing in transforming vast amounts of digital information into actionable insights.
Barclays
UI Design for retail customers Banking website
Movistar Canal 0
Visual design an Motion design for “Canal 0”, the service´s promotional loop and object of this project, is presented as a conduit and enhancer of the new brand values for the broadcast experience.
2011—2012
Role
Visual Designer — UI Designer
Companies
FJORD (part of Accenture Song)
Mirada
RTVE
Visual Design for RTVE Mobile Apps
Tivú On! Italy
Broadcast Video on Demand
BBVA
Visual Design for BBVA Mobile Apps
BBVA
Visual Design for BBVA retail clients Website
Want to Know More?
Before 2011, I gained extensive experience working as a Designer across various fields, including digital newspapers and advertising agencies. During this time, I honed my skills in Visual Design and User Experience, laying the foundation for my future specialization in digital product design.
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